M&M’s are a beloved candy with a colorful history. In the 1970s, red M&M’s were banned due to health concerns over a food dye, even though the dye in question wasn’t used in M&M’s. The ban was a precautionary measure that lasted until 1987 when red M&M’s returned to the mix.
Why Were Red M&M’s Banned?
In the early 1970s, the U.S. Food and Drug Administration (FDA) banned the use of Red Dye No. 2 after a study suggested it might be carcinogenic. Although M&M’s did not contain this particular dye, Mars, the manufacturer, decided to remove red M&M’s to avoid consumer confusion and concern. This decision was purely precautionary, as the red color in M&M’s was derived from other dyes.
How Did the Ban Affect M&M’s Popularity?
Despite the absence of red M&M’s, the candy’s popularity remained strong. Mars introduced new colors, such as orange, to fill the void left by the red candies. This strategic move ensured that the product continued to appeal to consumers and maintained its market presence.
- Consumer Loyalty: M&M’s maintained a strong fan base due to their consistent taste and quality.
- Color Variety: The introduction of new colors kept the product fresh and exciting.
When Did Red M&M’s Return?
Red M&M’s made a triumphant return in 1987. By this time, the public’s concerns over Red Dye No. 2 had subsided, and Mars reintroduced the red candies using different, FDA-approved dyes. This move was well-received by consumers who had missed the iconic color.
What Changes Occurred with the Reintroduction?
- New Dyes: Mars used Red Dye No. 40, which was deemed safe by the FDA.
- Marketing Campaign: The return of red M&M’s was accompanied by a successful marketing campaign that highlighted their comeback.
What Are the Current Colors of M&M’s?
Today, M&M’s are available in a vibrant array of colors. The standard milk chocolate M&M’s include:
- Red
- Yellow
- Green
- Blue
- Brown
- Orange
This variety ensures that M&M’s remain visually appealing and continue to be a favorite among candy lovers.
People Also Ask
Why Did M&M’s Remove Red Again in the 1970s?
Red M&M’s were removed due to public concern over Red Dye No. 2, which was believed to be potentially harmful. Although M&M’s didn’t contain this dye, the company removed the red candies to avoid confusion and maintain consumer trust.
What Dye Is Used in Red M&M’s Now?
Red M&M’s now use Red Dye No. 40, which is approved by the FDA and considered safe for consumption. This dye replaced the controversial Red Dye No. 2, ensuring the safety and appeal of the candy.
How Did Consumers React to the Return of Red M&M’s?
Consumers welcomed the return of red M&M’s with enthusiasm. The reintroduction was supported by a marketing campaign that played on nostalgia and the candy’s iconic status, helping to boost sales and consumer interest.
Are There Any Other Colors That Have Been Discontinued?
While no other colors have been permanently discontinued, M&M’s occasionally introduces limited-edition colors for special promotions. These temporary changes keep the brand exciting and relevant.
What Other Products Were Affected by the Red Dye No. 2 Ban?
Several other products containing Red Dye No. 2 were affected by the ban, leading to reformulations and the introduction of alternative dyes. The ban prompted manufacturers to reassess their use of food colorings to ensure safety and compliance with regulations.
Summary
The ban on red M&M’s in the 1970s was a response to consumer concerns over Red Dye No. 2, even though this dye wasn’t used in M&M’s. The precautionary removal of red candies did not significantly impact M&M’s popularity, thanks to the introduction of new colors and strategic marketing. Red M&M’s returned in 1987 with a safe alternative dye, delighting fans and restoring the classic candy mix. For more on M&M’s history, explore related topics like the evolution of candy colors and the impact of food regulations on consumer products.
