No, Behr and Benjamin Moore are not the same paint brands. While both are popular and widely available, they are distinct companies with different product lines, price points, and distribution channels. Benjamin Moore is generally considered a premium brand, while Behr is positioned as a more accessible, mid-range option often found in home improvement stores.
Behr vs. Benjamin Moore: Unpacking the Differences
When embarking on a painting project, choosing the right paint brand is crucial for achieving a durable and aesthetically pleasing finish. Two of the most recognizable names in the paint industry are Behr and Benjamin Moore. While both offer a wide spectrum of colors and finishes, they are distinct entities with unique characteristics. Understanding these differences can help you select the best paint for your specific needs and budget.
Who Manufactures Behr Paint?
Behr is a brand owned by Masco Corporation. Masco is a global leader in the home improvement and building products sector. This ownership structure means Behr operates independently from Benjamin Moore, focusing on its own product development and market strategy.
Who Manufactures Benjamin Moore Paint?
Benjamin Moore is a subsidiary of Berkshire Hathaway, a multinational conglomerate holding company. This affiliation places Benjamin Moore under a different corporate umbrella, reinforcing its status as a separate and distinct paint manufacturer.
Key Differences Between Behr and Benjamin Moore
The distinctions between Behr and Benjamin Moore extend beyond their corporate ownership. Several factors contribute to their unique market positions and appeal to different consumer bases.
Product Quality and Performance
Both brands are known for producing quality paints, but perceptions and performance can vary. Benjamin Moore is often lauded for its superior hide and coverage, meaning fewer coats are typically needed to achieve a solid color. Many professional painters favor Benjamin Moore for its rich pigments and smooth application.
Behr paints, particularly their Premium Plus Ultra line, also offer excellent durability and washability. They are designed for DIYers and provide a good balance of performance and value. While Behr’s coverage is generally good, some users report needing an extra coat compared to premium Benjamin Moore lines.
Price Point and Value
The price of paint is a significant consideration for many homeowners. Generally, Benjamin Moore paints come with a higher price tag than Behr paints. This reflects the perceived premium quality, advanced formulations, and the brand’s positioning in the market.
Behr paints are typically more budget-friendly, making them an attractive option for larger projects or for those looking to save money without compromising too much on quality. Their accessibility through home improvement stores also contributes to their perceived value for the average consumer.
Availability and Distribution
A major difference lies in where you can purchase these paints. Behr paints are exclusively sold at The Home Depot. This strategic partnership simplifies purchasing for many DIYers who frequent the store for other project supplies.
Benjamin Moore paints are sold through independent retailers. This distribution model allows for a more specialized customer experience, with knowledgeable staff often available to offer advice. However, it means you’ll need to visit a dedicated Benjamin Moore store or an authorized dealer.
Color Selection and Technology
Both brands boast extensive color palettes. Benjamin Moore is renowned for its curated color collections and its ability to accurately match colors. They offer a vast array of shades, from classic neutrals to bold, contemporary hues.
Behr also provides a wide selection of colors, often featuring popular trend palettes. They have developed their own color-matching technology and offer a good range of options for various design aesthetics.
Comparison Table: Behr vs. Benjamin Moore
To further illustrate the differences, consider this comparison:
| Feature | Behr | Benjamin Moore |
|---|---|---|
| Ownership | Masco Corporation | Berkshire Hathaway |
| Primary Retailer | The Home Depot | Independent Retailers |
| Price Range | Mid-range, generally more affordable | Premium, generally higher price |
| Perceived Quality | Good to very good, excellent value | Excellent, often preferred by professionals |
| Coverage | Good, may require more coats sometimes | Excellent, often requires fewer coats |
| Application | Smooth, easy for DIYers | Smooth, excellent flow and leveling |
| Durability | High, good washability | High, excellent durability and finish |
Frequently Asked Questions (PAA)
Is Behr paint considered professional grade?
While Behr paints are of good quality and widely used by DIYers, they are not typically considered professional-grade in the same way that some Benjamin Moore or Sherwin-Williams lines are. Professional painters often opt for brands known for superior hide, leveling, and durability, which can sometimes come at a higher cost. However, Behr’s higher-end lines are certainly capable of producing professional-looking results.
Which is better for interior walls, Behr or Benjamin Moore?
Both Behr and Benjamin Moore offer excellent options for interior walls. For budget-conscious projects or DIYers seeking ease of use, Behr’s Marquee or Premium Plus Ultra lines are great choices. If you prioritize exceptional coverage, a smoother finish, and are willing to invest a bit more, Benjamin Moore’s Regal Select or Aura lines are highly recommended by many professionals.
Can I get Behr paint colors mixed at Benjamin Moore?
No, you cannot get Behr paint colors mixed at a Benjamin Moore store, or vice versa. Each brand uses its own proprietary colorant systems and bases. While both can match colors, a color matched at Behr will be formulated using Behr’s system, and a color matched at Benjamin Moore will use their system. The resulting shades may be very close but are unlikely to be identical.
Making Your Choice: Behr or Benjamin Moore?
Ultimately, the "better" brand depends on your project’s specific requirements, your budget, and your personal preferences.
If you’re a DIY enthusiast looking for a reliable paint that offers great value and is easily accessible, Behr is an excellent choice. Their extensive range of colors and finishes, coupled with their availability at The Home Depot, makes them a convenient option for many homeowners.
If you’re seeking the highest level of performance, superior coverage, and are willing to invest more for a premium finish, Benjamin Moore is often the preferred choice. Their reputation among professional painters speaks volumes about the quality and application of their products.
Consider your project’s scope, the surfaces you’re painting, and your desired outcome. For a quick refresh of a low-traffic area, Behr might be perfectly sufficient. For a high-traffic area like a kitchen or bathroom, or for a statement wall where flawless application is key, Benjamin Moore might justify the extra cost.
No matter which brand you choose, proper surface preparation, the right tools, and careful application are essential for achieving a beautiful and long-lasting result.
What is your next painting project? Consider exploring color trends for the upcoming season on our blog!
